search query: @indexterm advertising media / total: 223
reference: 22 / 223
| Author: | White, R. |
| Title: | Channel planning and research |
| Journal: | Admap
2004 : NOV, VOL. 39:10, (455), p. 18-19 |
| Index terms: | advertising campaigns advertising media media selection |
| Language: | eng |
| Abstract: | How should marketers and their agencies respond to the growing number of media channels? And how can such multi-faceted campaigns be measured? |
SCIMA