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| Author: | Regan, T. |
| Title: | Evaluating cross-channel communications |
| Journal: | Admap
2004 : NOV, VOL. 39:10, (455), p. 24-27 |
| Index terms: | advertising agencies advertising media communication media selection |
| Language: | eng |
| Abstract: | Can multi-channel advertising campaigns be planned and evaluated? The article argues that it is hard, but there is a mass of new research being done to hind the way. |
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