search query: @indexterm advertising media / total: 223
reference: 170 / 223
| Author: | Grass, R. C. Wallace, W. H. Robertshaw, W. C. |
| Title: | The "NOLAD" concept : a system for evaluating radio commercials. |
| Journal: | Journal of Advertising Research
1983 : FEB-MAR, VOL. 23:1, p. 47-55 |
| Index terms: | ADVERTISING MEDIA RADIO RECEIVERS INDUSTRY ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
SCIMA