search query: @indexterm advertising media / total: 223
reference: 218 / 223
Author: | Piquet, S. |
Title: | Les nouveaux publicitaires. |
Journal: | Direction: Revue Francaise de Gestion
1978 : 17 SEP-OCT p.65-76 |
Index terms: | ADVERTISING MEDIA COMMUNICATION |
Language: | fre |
Abstract: |
SCIMA