search query: @indexterm advertising media / total: 223
reference: 217 / 223
Author: | Mugnier, D. |
Title: | Les panels d'audience du C.E.S.P. (Centre d'Etude des Supports de Publicite). |
Journal: | Revue Francaise du Marketing
1978 : 74 p.61-66 |
Index terms: | TELEVISION ADVERTISING ADVERTISING MEDIA CONSUMER BEHAVIOUR FRANCE MAIL SURVEYS MARKET RESEARCH |
Language: | fre |
Abstract: |
SCIMA