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| Author: | Rust, R. T. Leone, R. P. |
| Title: | The mixed-media dirichlet multinomial distribution : a model for evaluating television-magazine advertising schedules. |
| Journal: | Journal of Marketing
1984 : FEB, VOL. 21:1, p. 89-99 |
| Index terms: | ADVERTISING MEDIA NEWSPAPER ADVERTISING TELEVISION ADVERTISING |
| Language: | eng |
| Abstract: |
SCIMA