search query: @indexterm advertising media / total: 223
reference: 166 / 223
Author: | |
Title: | Marches publicitaires francais 1983-1984. |
Journal: | Revue Francaise du Marketing
1984 : MAR-APR, 98, p. 77-86 |
Index terms: | ADVERTISING EXPENDITURE ADVERTISING MEDIA MEDIA RESEARCH TELEVISION ADVERTISING NEWSPAPER ADVERTISING FILM INDUSTRY |
Language: | fre |
Abstract: |
SCIMA