search query: @indexterm advertising media / total: 223
reference: 168 / 223
| Author: | Witte, E. Senn, J. |
| Title: | Der Werbemarkt der Zukunft. Eine Delphi-Prognose. |
| Journal: | Zeitschrift für Betriebswirtschaft
1983 : NOV, VOL. 53:11, p. 1042-1051 |
| Index terms: | ADVERTISING MEDIA DEVELOPMENT DELPHI TECHNIQUE MARKET FORECASTING TECHNOLOGICAL CHANGE COMMUNICATION |
| Language: | ger |
| Abstract: |
SCIMA