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| Author: | Wenzel, W. |
| Title: | Werbewirkungsforschung für die Mediaplanung. |
| Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1984 : MAY, VOL. 6:2, p. 89-97 |
| Index terms: | ADVERTISING EFFECTIVENESS ADVERTISING RESEARCH ADVERTISING MEDIA |
| Language: | ger |
| Abstract: |
SCIMA