search query: @indexterm advertising media / total: 223
reference: 164 / 223
| Author: | Andreani, J. C. |
| Title: | Conception d'un nouveau modele de media planning en medical = A new media-planning model in medical advertising. |
| Journal: | Revue Francaise du Marketing
1984 : JUL-AUG, 99, p. 67-82 |
| Index terms: | MEDIA RESEARCH MEDICINE MARKETING MODELS ADVERTISING MEDIA PLANNING MODELS |
| Language: | fre |
| Abstract: |
SCIMA