search query: @indexterm advertising media / total: 223
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| Author: | Boyd, M. M. Leckenby, J. D. |
| Title: | How media directors view reach/frequency model evaluation standards. |
| Journal: | Journal of Advertising Research
1984 : OCT-NOV, VOL. 24:5, p. 43-52 |
| Index terms: | ADVERTISING MEDIA ADVERTISING RESEARCH ESTIMATION MODELS |
| Language: | eng |
| Abstract: |
SCIMA