search query: @indexterm advertising media / total: 223
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| Author: | Kluyver, C. A. de |
| Title: | An exploration of various goal programming formulations, with application to advertising media scheduling. |
| Journal: | Journal of the Operational Research Society
1979 : FEB, VOL. 30:2, p. 167-171 |
| Index terms: | SCHEDULING ADVERTISING MEDIA GOAL SETTING MEDIA SELECTION |
| Language: | eng |
| Abstract: |
SCIMA