search query: @indexterm advertising media / total: 223
reference: 160 / 223
| Author: | Buchanan, B. |
| Title: | Can you pass the comparative challenge? |
| Journal: | Harvard Business Review
1985 : JUL-AUG, VOL. 63:4, p. 106-113 |
| Index terms: | ADVERTISING ADVERTISING MEDIA |
| Language: | eng |
| Abstract: |
SCIMA