search query: @indexterm advertising media / total: 223
reference: 214 / 223
Author: | Cooper, A. |
Title: | Why women's magazines are winning. |
Journal: | Marketing
1979 : MAR, p. 31-32,34-35,37 |
Index terms: | WOMEN ADVERTISING MEDIA PERIODICALS |
Language: | eng |
Abstract: |
SCIMA