search query: @indexterm advertising media / total: 223
reference: 159 / 223
| Author: | Bernard, A. |
| Title: | Les nouveaux media audiovisuels et le risque de myopie technologique. |
| Journal: | Gestion 2000
1985 : VOL. 4:4, p. 39-48 |
| Index terms: | TELEVISION RECEIVERS INDUSTRY ADVERTISING MEDIA TECHNOLOGICAL FORECASTING EUROPE USA |
| Language: | fre |
| Abstract: |
SCIMA