search query: @indexterm advertising media / total: 223
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Author: | Schmalen, H. |
Title: | Schaufensterwerbung. Theoretische Betrachtung und empirische analyse. (!WINDOW ADVERTISING) |
Journal: | Betriebswirtschaft
1985 : NOV/DEC, VOL. 45:6, p. 703-709 |
Index terms: | ADVERTISING RESEARCH ADVERTISING MEDIA RETAILING |
Language: | ger |
Abstract: |
SCIMA