search query: @indexterm advertising media / total: 223
reference: 156 / 223
| Author: | Cagley, J. W. |
| Title: | A comparison of advertising agency selection factors : advertiser and agency perceptions. |
| Journal: | Journal of Advertising Research
1986 : JUN-JUL, VOL. 26:3, p. 39-44 |
| Index terms: | ADVERTISING AGENCIES ADVERTISING MEDIA ADVERTISING EFFECTIVENESS COMPARATIVE RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA