search query: @indexterm advertising media / total: 223
reference: 155 / 223
Author: | Kaatz, R. B. |
Title: | Media connections in a changing consumer environment. |
Journal: | Journal of Advertising Research
1986 : APR-MAY, VOL. 26:2, p. RC-3, RC-7 |
Index terms: | ADVERTISING MEDIA CONSUMER BEHAVIOUR TELEVISION ADVERTISING |
Language: | eng |
Abstract: |
SCIMA