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| Author: | Piquet, S. |
| Title: | La publicite aujourd'hui face au nouveau consommateur. |
| Journal: | Revue Francaise du Marketing
1979 : APR-JUN, 77, p. 43-62 |
| Index terms: | SOCIAL MARKETING POLITICS ADVERTISING MEDIA ADVERTISING RESEARCH |
| Language: | fre |
| Abstract: |
SCIMA