search query: @indexterm advertising media / total: 223
reference: 213 / 223
Author: | Piquet, S. |
Title: | La publicite aujourd'hui face au nouveau consommateur. |
Journal: | Revue Francaise du Marketing
1979 : APR-JUN, 77, p. 43-62 |
Index terms: | SOCIAL MARKETING POLITICS ADVERTISING MEDIA ADVERTISING RESEARCH |
Language: | fre |
Abstract: |
SCIMA