search query: @indexterm advertising media / total: 223
reference: 151 / 223
Author: | Smits, J. P. Verveld, C. M. |
Title: | Oude en nieuwe media : het gevecht om de aandacht van de consument. |
Journal: | Economisch Statistische Berichte
1987 : OCT 7, VOL. 72:3626, p. 948-951 |
Index terms: | ADVERTISING MEDIA MASS COMMUNICATION COMPETITIVENESS NETHERLANDS |
Language: | dut |
Abstract: |
SCIMA