search query: @indexterm advertising media / total: 223
reference: 147 / 223
Author: | Walle, A. H. |
Title: | Commercial television, globalisation and the public interest : the history of voice of Firestone. |
Journal: | European Journal of Marketing
1987 : VOL. 21:8, p. 47-57 |
Index terms: | TELEVISION INDUSTRY ADVERTISING MEDIA |
Language: | eng |
Abstract: |
SCIMA