search query: @indexterm advertising media / total: 223
reference: 212 / 223
Author: | Aitchison, D. |
Title: | Implications of the magazine addict. |
Journal: | Marketing
1979 : AUG, p. 47-48 |
Index terms: | ADVERTISING MEDIA PERIODICALS READERSHIP SURVEYS |
Language: | eng |
Abstract: |
SCIMA