search query: @indexterm advertising media / total: 223
reference: 216 / 223
| Author: | Assmus, G. |
| Title: | ADAPT: an adaptive approach to media decisions. |
| Journal: | Journal of the Operational Research Society
1978 : JUN, VOL. 29:6, p. 593-601 |
| Index terms: | ADVERTISING MEDIA MARKETING MODELS MEDIA SELECTION |
| Language: | eng |
| Abstract: |
SCIMA