search query: @indexterm advertising media / total: 223
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| Author: | Ochs, M. |
| Title: | Comment: On "Evaluating the Simulation Approach to Media selection" |
| Journal: | Journal of Advertising Research
1988 : JUNE/JULY, VOL. 28:3, p.57-58 |
| Index terms: | MEDIA SELECTION ADVERTISING MEDIA MEDIA RESEARCH |
| Language: | eng |
| Abstract: | "Simulation" is often used to refer to the procedure by which magazines create an audience profile based upon the existing syndicated media research. A proper simulation needs great care and preparation. The AAAA's outline for subscriber studies, and the MPA guideline for simulation should be used. |
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