search query: @indexterm advertising media / total: 223
reference: 208 / 223
Author: | Cooper, A. |
Title: | Why your wife bought the washing machine. |
Journal: | Marketing
1979 : SEP, p. 45,47,48,50 |
Index terms: | WOMEN ADVERTISING MEDIA CONSUMER BEHAVIOUR HOUSEHOLD DURABLES |
Language: | eng |
Abstract: |
SCIMA