search query: @indexterm advertising media / total: 223
reference: 207 / 223
| Author: | Twyman, T. |
| Title: | The state of media research. |
| Journal: | Journal of the Market Research Society
1979 : OCT, VOL. 21:4, p. 221-227 |
| Index terms: | TELEVISION ADVERTISING ADVERTISING MEDIA BROADCASTING INDUSTRY MEDIA SELECTION READERSHIP SURVEYS |
| Language: | eng |
| Abstract: |
SCIMA