search query: @indexterm advertising media / total: 223
reference: 129 / 223
Author: | Star, S. |
Title: | Pourquoi le marketing agace le consommateur. |
Journal: | Harvard-L'Expansion
1990 : AUTUMN, 58, p. 102-106 |
Index terms: | CONSUMERS ADVERTISING MEDIA MARKETING CHANNELS |
Language: | fre |
Abstract: |
SCIMA