search query: @indexterm advertising media / total: 223
reference: 128 / 223
Author: | Cook, W.A. |
Title: | Plenty amidst scarcity |
Journal: | Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 36-38 |
Index terms: | ADVERTISING RESEARCH ADVERTISING MEDIA FUTURE |
Language: | eng |
Abstract: |
SCIMA