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| Author: | Bogart, L. |
| Title: | Advertising in 2020: how perfect a vision? |
| Journal: | Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 44-46 |
| Index terms: | ADVERTISING MEDIA ADVERTISING EXPENDITURE DECISION MAKING |
| Language: | eng |
| Abstract: |
SCIMA