search query: @indexterm advertising media / total: 223
reference: 126 / 223
Author: | Lynch, J.E. Hooley, G.J. |
Title: | Increasing sophistication in advertising budget setting |
Journal: | Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 67-75 |
Index terms: | ADVERTISING EXPENDITURE ADVERTISING MEDIA UNITED KINGDOM |
Language: | eng |
Abstract: |
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