search query: @indexterm advertising media / total: 223
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| Author: | Lalanne, B. |
| Title: | Pub, la fin du pactole |
| Journal: | Expansion
1990 : DEC 20, 395, p. 43-52 |
| Index terms: | ADVERTISING COMMUNICATION ADVERTISING MEDIA INTERNATIONAL |
| Language: | fre |
| Abstract: |
SCIMA