search query: @indexterm advertising media / total: 223
reference: 122 / 223
Author: | Bigne Alcaniz, J.E. Molina Ortiz, A. |
Title: | Las centrales de medios : una aproximacion conceptual y cuantitativa |
Journal: | Esic Market
1990 : OCT-DEC, 70, p. 39-55 |
Index terms: | ADVERTISING MEDIA ADVERTISING EUROPE, WEST |
Language: | spa |
Abstract: |
SCIMA