search query: @indexterm advertising media / total: 223
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| Author: | Schrape, K. |
| Title: | Entwicklungstendenzen im TV-Werbemarkt - Alternativen auf dem Prüfstand |
| Journal: | Markenartikel
1991 : JAN, VOL. 53:1, p. 2-6 |
| Index terms: | ADVERTISING ADVERTISING MEDIA TELEVISION ADVERTISING |
| Language: | ger |
| Abstract: |
SCIMA