search query: @indexterm advertising media / total: 223
reference: 117 / 223
Author: | Nowottny, F. |
Title: | Einschaltquoten, Programmumfeld und Werbung: Das Ende der Vielfalt? |
Journal: | Markenartikel
1991 : JAN, VOL. 53:1, p. 10-13 |
Index terms: | ADVERTISING ADVERTISING MEDIA |
Language: | ger |
Abstract: |
SCIMA