search query: @indexterm advertising media / total: 223
reference: 113 / 223
Author: | Klatten, W.E. |
Title: | Die Privaten am Break even - Anforderungen an die Novellierung des Staatsvertrages |
Journal: | Markenartikel
1991 : FEB, VOL. 53:2, p. 68-72 |
Index terms: | BREAK-EVEN ANALYSIS TELEVISION RECEIVERS INDUSTRY ADVERTISING ADVERTISING MEDIA GERMANY |
Language: | ger |
Abstract: |
SCIMA