search query: @indexterm advertising media / total: 223
reference: 112 / 223
| Author: | Specht, V. |
| Title: | TV-Werbung im Ausland und europaische Medienpolitik - Vorbild fur Deutschland? (TV advertisement in the European media policy) |
| Journal: | Markenartikel
1991 : NR. 2, p. 66-67 |
| Index terms: | ADVERTISING MEDIA GERMANY |
| Language: | ger |
| Abstract: | Selected data on TV publicity in European countries: legal regulation, rules of financing, number of goods advertised, market growth, income from advertising, market share, advertising fees, plans of deregulation, future trends, the advantages of free markets etc. |
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