search query: @indexterm advertising media / total: 223
reference: 205 / 223
Author: | Schultz, D. E. |
Title: | Media research users want. |
Journal: | Journal of Advertising Research
1979 : DEC, VOL. 19:6, p. 13-17 |
Index terms: | ADVERTISING MEDIA ADVERTISING RESEARCH ADVERTISING AGENCIES |
Language: | eng |
Abstract: |
SCIMA