search query: @indexterm advertising media / total: 223
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| Author: | Smith, A. |
| Title: | More effective advertising by integrating magazines with television. |
| Journal: | Marketing and Research Today
1991 : JUN, VOL. 19:2, p. 71-84 |
| Index terms: | ADVERTISING MEDIA TELEVISION ADVERTISING NEWSPAPER ADVERTISING |
| Language: | eng |
| Abstract: |
SCIMA