search query: @indexterm advertising media / total: 223
reference: 204 / 223
| Author: | Webb, P. H. |
| Title: | Consumer initial processing in a difficult media environment. |
| Journal: | Journal of Consumer Research
1979 : DEC, VOL. 6:3, p. 225-236 |
| Index terms: | TELEVISION ADVERTISING ADVERTISING MEDIA ADVERTISING RESEARCH CONSUMER BEHAVIOUR MASS COMMUNICATION |
| Language: | eng |
| Abstract: |
SCIMA