search query: @indexterm advertising media / total: 223
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| Author: | Winter, F. W. |
| Title: | Match target markets to media audiences. |
| Journal: | Journal of Advertising Research
1980 : FEB, VOL. 20:1, p. 61-66 |
| Index terms: | ADVERTISING MEDIA MARKETING SEGMENTATION READERSHIP SURVEYS |
| Language: | eng |
| Abstract: |
SCIMA