search query: @indexterm benchmarking / total: 226
reference: 221 / 226
Author: | Hanser, P. |
Title: | Von den Besten lernen: Benchmarking. |
Journal: | Absatzwirtschaft
1996 : FEB, p. 32-34, 38-41 |
Index terms: | MARKETING DISTRIBUTION BENCHMARKING COMPETITIVENESS CUSTOMER RELATIONS BUSINESS POLICY |
Language: | ger |
Abstract: |
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