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| Author: | Schütz, P. |
| Title: | Funktion im Spagat: Marketing-Controlling. |
| Journal: | Absatzwirtschaft
1996 : APR, p. 66, 71 |
| Index terms: | MARKETING AUDITS BENCHMARKING CONSUMER SATISFACTION ADVERTISING EFFECTIVENESS MARKETING INFORMATION INFORMATION SYSTEMS |
| Language: | ger |
| Abstract: |
SCIMA