search query: @indexterm benchmarking / total: 226
reference: 157 / 226
Author: | Berger, E. Naumann, J. |
Title: | "Ein zu hohes persönliches Engagement kann es nicht geben". |
Journal: | IO Management-Zeitschrift industrielle Organisation
1998 : VOL. 67:10, p. 12-17 |
Index terms: | HOTEL AND CATERING INDUSTRY BENCHMARKING MARKETING MARKET ORIENTATION CUSTOMER RELATIONS SWITZERLAND |
Language: | ger |
Abstract: |
SCIMA