search query: @indexterm benchmarking / total: 226
reference: 157 / 226
| Author: | Berger, E. Naumann, J. |
| Title: | "Ein zu hohes persönliches Engagement kann es nicht geben". |
| Journal: | IO Management-Zeitschrift industrielle Organisation
1998 : VOL. 67:10, p. 12-17 |
| Index terms: | HOTEL AND CATERING INDUSTRY BENCHMARKING MARKETING MARKET ORIENTATION CUSTOMER RELATIONS SWITZERLAND |
| Language: | ger |
| Abstract: |
SCIMA