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| Author: | Christodoulides, G. Michaelidou, N. |
| Title: | Shopping motives as antecedents of e-satisfaction and e-loyalty |
| Journal: | Journal of Marketing Management
2011 : FEB, VOL. 27:1-2, p. 181-197 |
| Index terms: | shopping loyalty consumers electronic shopping consumer behaviour internet |
| Language: | eng |
| Abstract: | The purpose of the article is to investigate the effect of motives for online shopping on e-satisfaction and e-loyalty. The study is conducted amongst customers of two UK-based e-tailers by online surveys. The results show that convenience, variety seeking and social interaction have an influence on customer satisfaction. The findings also show that e-satisfaction is positive effect on e-loyalty. |
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