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| Author: | Bartunek, J.M. Do, B. |
| Title: | The sacralization of Christmas commerce |
| Journal: | Organization
2011 : NOV, VOL. 18:6, p. 795-806 |
| Index terms: | USA shopping trade religion |
| Freeterms: | sacralization |
| Language: | eng |
| Abstract: | From time to time, discussions of Christmas focus on the paradox of its being both a Christian Holy Day and a secular shopping season. This article demonstrates the inadequacy of such statements. The ongoing evolution of Christmas in the northeast of the United States (U.S.) is explored since the 17th century. It is shown how, thanks in part to Calvinist theology brought by the early Puritan settlers, commerce linked with Christmas has been sacralized over time, become sacred, to the extent that it now incorporates the religious commemoration of Christmas. |
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