search query: @indexterm SEGMENTATION / total: 227
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| Author: | |
| Title: | How to understand consumers |
| Journal: | Admap
2004 : VOL. 39:9, p. 59 |
| Index terms: | Consumer behaviour Decision making Loyalty Segmentation |
| Language: | eng |
| Abstract: | The article is a pretext for a series of articles concerning consumer behaviour and customer understanding. It discusses how marketers can improve the process of customer understanding and how the changes of modern community are affecting the process. |
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