search query: @indexterm SEGMENTATION / total: 227
reference: 64 / 227
| Author: | |
| Title: | Segmentation and consumer insight |
| Journal: | Admap
2004 : SEP, VOL. 39:8 (453), p. 17-18 |
| Index terms: | consumer behaviour consumers segmentation |
| Language: | eng |
| Abstract: | Since no consumer market is homogenous, segmentation is widely used. But what is looked for, and it will be found? |
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