search query: @indexterm SEGMENTATION / total: 227
reference: 61 / 227
Author: | Sister, L. van |
Title: | The secret of multi-branding |
Journal: | Admap
2004 : NOV, VOL. 39:10, (455), p. 15-17 |
Index terms: | brands brand valuation segmentation strategy |
Language: | eng |
Abstract: | Multi-branding is the most popular brand strategy and a valuable way to grow business. Proper segmentation, and attention to every brand, are the keys. |
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