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| Author: | White, R. |
| Title: | Segmentation |
| Journal: | Admap
2006 : FEB, VOL. 41:2 (469), p. 14-15 |
| Index terms: | marketing segmentation |
| Language: | eng |
| Abstract: | Everyone segments markets. New techniques make it easier - and encourage marketers to drill deeper for better results. This paper gives advice on reaching the right targets. |
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