search query: @indexterm SEGMENTATION / total: 227
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| Author: | Andreu, L. (et al.) |
| Title: | Market segmentation by motivations to travel: British tourists visiting Turkey |
| Journal: | Journal of Travel & Tourism Marketing
2005 : VOL. 19:1, p. 1-14 |
| Index terms: | tourism segmentation UNITED KINGDOM Turkey |
| Language: | eng |
| Abstract: | This study has two objectives: to explore the primary reasons affecting British tourists' decision making while taking a summer holiday in two resorts and to identify customer segments. Results showed that five segments were found: fuzzy tourists, recretional-type, active, escape seekers and relax-quiet tourists. |
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